This is the third Festival of Dangerous Ideas that we’ve partnered with the multiskilled team at Glider. They worked with us to reimagine and relaunch the brand when we moved from the Sydney Opera House to its new location at Cockatoo Island after a 2 year hiatus. Supported by a considered audience migration strategy, the refreshed brand stayed true to its roots while providing the renewed energy needed to successfully bring audiences across to The Ethics Centre. Each subsequent year the brand has continued to evolve in line with its locations – Cockatoo Island, Town Hall and Carriageworks – to generate buzz, drive interest and ticket sales, and keep the brand feeling edgy and fresh. The FODI brand has become so recognisable.
In 2022, we were faced with the added challenge of coming out of COVID lockdowns and getting people back to live events. The brand campaign nailed the gritty punk aesthetic we wanted to convey and reminded people what it’s like being together.
The addition of participatory installations creating spaces for conversation has also been a large part of what Glider has done superbly for FODI, not only helping to bring the public areas to life but providing a feed of ideas for online content that creates an opportunity for ongoing dialogue with audiences throughout the year.