Eternityland was a multi-pronged new immersive work of huge scale and required multiple brands to be created to help the world-building of this 10 week epic takeover of an iconic site in Barangaroo. Glider’s experience of connecting brands within brands and ability to deliver really strong creative that cuts through so much online noise, was key to the success of this project, as we were starting from scratch! No database or content to build from, just an idea! They helped develop the brand and creative rollout, with particular attention to social media, to engage audiences and convert them into ticket buyers.
They built intrigue in the lead up and then swung in behind to cover promotion of the actual experience and amplify the content made by creators, performers and audience. They really nailed the aesthetic we needed to come out of the gate and became key creative partners on Eternityland. The attention to detail, care and dedication to the project was incredible and we would work with them again in a heartbeat!